New data from Edison Research unveils fascinating insights into in-car music consumption among tech-savvy users. Those equipped with CarPlay or Android Auto spend twice as much time indulging in streaming music compared to their non-equipped counterparts. Surprisingly, even in this digital age, 46% of their listening time remains dedicated to traditional AM/FM radio, in stark contrast to the 67% of radio time for non-CarPlay/Android Auto users.
This study, involving individuals aged 13 and above, categorizes results into two groups: those without CarPlay or Android Auto and those with. The former group predominantly sticks with AM/FM radio (67%), while the latter diversifies, dedicating 9% to streaming services like Apple Music, 12% to SiriusXM, 4% to podcasts, and 8% to “other.”
The enduring popularity of AM/FM radio in 2023 is somewhat surprising given the surge in streaming services and alternative options. However, the study doesn’t delve into how many individuals exclusively rely on radio.
For those seeking broader audiences, expanding onto digital media platforms like FM or DAB+ is a promising avenue. According to RadioKing, multimedia devices contribute to 13.6% of total radio listening volume, with a steady annual growth rate of 1.4%.
